We are a marketing and public relations consultancy featuring stakeholder engagement in the form of investor relations, public relations, marketing strategy and brand development. We feature a team of contract professionals that bring specific areas of expertise to clients without the costly overhead. Ira Gostin brings his 30 + years in guiding companies in growth and corporate storytelling. He personally oversees all projects and clients.
Why hire a boutique consultancy? Agencies have tremendous overhead to manage every month. We bring agile, results-oriented marketing and communications strategies designed to help companies maximize their return on marketing dollars while actually moving the needle.
We tell a great story.
What We Do
National and International
Communications is the voice of business success. At no time in the history of business is this more applicable. Consumers are bombarded with over 5,000 visual messages per day. Add in auditory and passive messages, and the number is overwhelming. But people still respond to a good story. Telling your company’s story should be a top priority, however, it is often overlooked. How often have you looked at the news section on a company’s website only to find it years out of date and stale. Telling a business’s story through earned media/PR are a cornerstone of the marketing toolbox.
Brand Creation and
We define a brand as a company’s promise to its customers. It’s not just a logo or a tag line, though these are elements of a brand. Your brand is the heart and soul of your company and should be researched to ensure that you are speaking the right speak to your customers and other stakeholders. Whether you need a new brand for a start-up or a revitalization of an existing brand, the team is ready to jump in and handle your branding necessities.
Keeping investors informed while staying within the regulatory guidelines is one of the most important components of the IR toolset. From pitch decks, investor collateral, analyst engagement strategies and investor events, we are experienced in creating the correct solution to achieve your shareholders communications goals.
2018 Most Influential Marketing Executive in Nevada
Ira M. Gostin, MBA, APR
Ira is an entrepreneur, marketer, influencer and communications strategist who specializes in guiding business enterprises to achieve sustainable growth. He currently works with senior executives as a consultant, helping them maximize their business growth opportunities.
In 2016, Ira founded 120 West Strategic Communications, an investor and public relations firm which was acquired by another agency in 2018.
Prior to launching 120 West, Ira was a founding executive for a global, publicly-traded industrial company. He directed investor relations and corporate communications and coordinated communications and marketing for a $400 million IPO on the TSX, secondary listing on the NYSE and he directed communications and branding for mergers in 2015 and 2016.
Ira began his professional career as a photojournalist at the Associated Press with newspaper stops in Los Angeles and New Jersey. Following his journalism career, he continued marketing and communications work with companies in the industrial, medical and hospitality fields. Ira also works with up and coming business leaders, entrepreneurs and students through mentoring and teaching.
He has a bachelor’s degree from California State University, Long Beach, an MBA with an emphasis in marketing from the University of Phoenix, Reno, and is a graduate of the Executive Leadership Program at Columbia University. Ira has also attended executive education at New York University and the Colorado School of Mines.
Ira’s home base is Reno, Nevada, with his wife Erin and adult children. He is a coffee aficionado, baseball, and Formula 1 racing fan and he and his wife travel the West with dogs and kayaks, enjoying the outdoors.
Ira was named the Most Influential Marketing Executive in Nevada for 2018 by Acquisitions International and the top Chief Marketing Officer in the Western U.S. for 2017 by Corporate Vision Magazine. 120 West received numerous accolades for their work in its short history. Ira earned his Accreditation in Public Relations in 2017.